Creative Direction & Design

• Challenge: Engage and inspire digital audiences to take action in stores.

• Insight: HomeSense shoppers are seeking to upgrade their spaces with larger pieces, refresh their rooms with unique, seasonal, on-trend pieces, and they are budget concious.

• Idea: Ideally in partnership with insights from buying and marketing teams, we would identify merchandise and trends that will highly resonate with target audiences. I would design aspirational sets, and stage studio photography with merchandise from various departments that fit rooms and trend themes, to drive interest and sales.

• Execution: For these spec designs, I visited a store and took photographs of a selection of items for use in web banners and social media stories. I used the existing brand typeface, banner specs and button styles. Ai tools in Photoshop were used for tag removal.