As a Creative Consultant & Designer Bree is refreshing packaging design and marketing materials for Sira Naturals.
Bree & Nic are combining their marketing & creative skills to level-up Sira Natural’s brand value in the increasingly competitive Massachusetts cannabis market.
As these conceptual mock-ups illustrate, brand consistency and hierarchy of color and typography is an important aspect to stage one of the packaging refresh. Additionally, Bree proposed a universal label design which could be zebra-printed to specify variable details. This innovation is saving Sira Naturals both time and money.
Taking advantage of an opportunity to sell their product in the recreational market, Sira Naturals formed The Dab Collab with Cultivate, another cannabis dispensary. Logo design by Bree.
To align the marketing materials with the new packaging aesthetics, Bree has expanded the visual language of the brand for use on banners, postcards & more.
In 2019 the Sira Naturals Extractions department began product development partnerships with other cannabis companies. This sticker was designed to ensure that Sira’s brand shares the spotlight when the product is not in Sira-owned packaging.
With the exciting launch of Siras’s Pax Pod line, a strain-specific visual language -including colors, typography and patterns- was developed for the packaging.
Nic developed a competitive loyalty program for Sira Naturals customers & Bree supplied the card designs.